Getting a user's attention can be difficult. But what about building a long-term mobile relationship? Once the initial spark is established, how do you keep the flame alive? In this webinar with Branch, Ampliude, and Prolific Interactive, we'll walk you through how to court your users and build lasting relationships. Using proven dating advice such as "timing is everything" and "he/she is just not that into you," we'll discuss creative aquisition and retention techniques that will make users fall in love with your app.
During this 60 minute workshop we'll cover:
Dina is the Director of Product Strategy at Prolific Interactive where she helps companies design mobile strategies that balance user needs, business goals, and the best practices in user experience design.
As a Co-Founder at Branch, Mada has worked extensively with app developers around the world to help them build virality into their apps. She studied Computer Science at Cornell and has an MS and MBA from Stanford.
As Senior UX Designer at Prolific Interactive, Nandhita helps brands like Sephora, Le Tote, and Overstock ensure long-lasting relationships with their mobile users through iterative user research and testing.
Justin is the Head of Product at Amplitude, where he strives to make it easy for companies to make decisions from their data. He's a 2x entrepreneur as well as alumnus of McKinsey, Stanford GSB, and Carleton College.